Why VL OMNI?

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Sometimes it’s important to go back to the beginning. VL OMNI turns 25 years old next year! As we prepare to celebrate that giant milestone, we look back on the reasons we are a leading force in the multichannel data integration world. We get out bed every day because we truly love what we do. We have […]

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How Will GDPR Affect My Ecommerce Business? (GDPR: It’s Not Over)

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It’s been almost six months since the European Union’s General Data Protection Regulations (EU-GDPR or simply GDPR) came into effect. On the very first day of the regulation’s implementation, the world’s largest companies, Facebook and Google, were hit with lawsuits accusing the companies of “coercing users into sharing personal data“.  The fines totaled $8.8 billion […]

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house of fraser data integration

A Lesson From House of Fraser: Acquiring and onboarding brands — and the role of data integration

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There are many paths to sustained growth in commerce. Organic, community-based growth is the brass ring all brands shoot for. The mythical unicorn of brand building, having a group of dedicated individuals who take the burden of promotion onto their own backs with pleasure has clear perks (*coughfreecough*). But orchestrating the various often ephemeral elements to […]

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flawless customer journey bfcm video

Creating A Flawless Customer Journey – A VL OMNI Video

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Creating a flawless customer journey starts with your data. No really, it does! When the countdown is on to a big consumer holiday like Back-to-School (B2S) and Black Friday Cyber Monday (BFCM), it’s easy for ecommerce merchants to get caught up in a creating a beautiful digital storefront or promoting their holiday sales. But the […]

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bfcm creating a flawless customer journey

BFCM: Creating A Flawless Customer Journey – A VL OMNI Presentation

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It’s still August: Why do we keep talking about Black Friday Cyber Monday? Because the clock is ticking. BFCM is less than 3 months away, and if you’re trying to implement a new system or data integration strategy, that’s really not a lot of time! Hopefully, your business has already developed your core strategy and […]

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Where even Amazon can improve: A last mile customer experience story

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Chances are, most of us have been in this position: A package ordered days or weeks ago finally arrives on your doorstep. Too bad you weren’t home to actually receive it. In the industry this is known as the last mile, or the actual fulfillment of an order placed online or via some other portal for […]

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Black Friday & Cyber Monday: Creating a Flawless Customer Journey – A VL OMNI Infographic

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It’s time to make this year’s Black Friday and Cyber Monday your best yet. Believe it or not, now is the best time to make improvements to your technology stack and integration strategy to make sure your ecommerce business is prepared for every possibility. Our infographic below focuses exactly that — on how to create a flawless […]

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pharmacy blog, lack of integration impacts customer experience

When A Complete Lack of Integration Impacts Customer Experience – A First-Hand Pharmacy Story

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Customer experience is a tricky, ephemeral item with the utmost importance to any retailer (online, bricks-and-mortar, and both). Part of why customer experience is so difficult to nail down is, first, that it’s never static in time, but instead the definition of what a ‘great customer experience is’ is always evolving. Second, customer experience may […]

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Integrating Copper CRM – An Updated VL OMNI Infographic

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Have you heard of Copper? Copper is a cloud-based cross-platform CRM. It’s the only CRM built for the G Suite that’s both recommended and used by Google, and is being adopted by businesses large and small at an incredible rate. Formally known as PropserWorks, Copper has rebranded but is still the CRM VL recommends and uses in-house. Since Copper brings a whole new […]

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VL OMNI Announces Partnership With ShipStation: Newly formed partnership brings agile and scalable data integration to the leading web-based shipping software

VL OMNI Announces Partnership With ShipStation

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Newly formed partnership brings agile and scalable data integration to the leading web-based shipping software VL OMNI together with ShipStation are excited to officially announce our newly formed partnership Today, two top technology providers to the growing ecommerce and multichannel B2B and B2C merchant market — VL OMNI and ShipStation — have announced their official […]

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