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Ecommerce Data Integration: What you may have missed in October


October, Halloween and the fall leaves have come and gone for another year. The snow has already started to fly, and that surely means we are coming close to the end of the year. At VL, October was another busy month with new client onboardings and the last of the 2014 shows.

From The Blogging World

October was a regular blogging month at VL. We published a joint August – September recap review because we were so busy in September with shows and travel. You can read the recap here.

Chris Herbet the CMO of MI6 Agency and one of the top 100 CMOs on Twitter, as identified by CEOWorld Magazine, put together our charting blog for October. His article titled Data Driven Marketer vs Data Driven Organization posed the question “Are you getting the most out of your data?” You can read his article here.

Finally, for Halloween we published a blog article titled Ecommerce in Canada is neither a Trick nor a Treat. We have been collecting statistics and numbers for some time on the state of e-commerce in Canada and this article provides some insight into the state of things in Canada. There is lots of room for improvement. You can read the article here.

From The VL World

In early October VL participated in a one day conference in Montreal on digital retail. The conference was put on by The Retail Council of Canada’s Quebec arm and was titled DTLQC. It was the first of many digital retail conferences the RCC will be putting on across Canada. The conference was long overdue but also provided some interesting background on the state of things in Canada and Quebec in particular. Over 350 people attended the Montreal event and no one left disappointed.

Christian Bourque, Executive Vice-President and Senior Partner at Leger presented some current research on the state of retailing in Canada. Interesting take away was that while the overall number of retail stores had dropped by 3.5% and the amount of retail space (per square footage) had dropped by 8% per consumer, in store sales had increased by 1%.  Clearly smaller more agile foorprints are becoming the norm. This has serious supply chain implications for suppliers and logistics companies. You can see his slides here.

Harley Finklestein one of the founders of Shopify the gave a very interesting presentation on the future of retail. He highlighted some really cool ecommerce stores that Shopify host with some very different value propositions for their customers. I especially liked the coat delivery policy of CDN ICON. Harley did impress upon the audience that mobile today represents 50.3% of shopping interaction on Shopify web stores. So shopping using mobile devices is here to stay. Shopify have an installed base of 125,000 stores so its a significant percentage. You can see Harley’s presentation here.

You can go through the other presentations from the DTLQC conference here.


In October we also welcomed to the VL team our new marketing coordinator, Jessica Thiele. You will be hearing from Jessica as time goes on and she starts to blog on a regular basis. Welcome on board Jessica!

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From Around the Web

One of the more interesting articles we found in October was published by ahead works who released a study on e-commerce platforms. Titled “E-commerce Platforms Popularity Study, October 2014” the study detailed the most popular cart platforms being implemented. Magento was clearly way out ahead. One interesting observation was that early cart platforms like Volusion, Miva and Big Commerce are no longer the players they once were. This is a changing world and one we think is due for a shakeup and some consolidation. So choose your cart wisely. You can read the article here.

Walmart announced in October that they were investing $1.5 billion in e-commerce in fiscal 2016. This is a massive investment but in keeping with the decline of in store sales and smaller retail footprints makes perfect sense. Walmart’s investment will pose a challenge to small retailers who lack the e-commerce expertise and presence. You can read Zacks Equity Research’s analysis here.

One really interesting article we found in October was related to the future of mobile apps. Thanks Jessica! Everyone is designing and building apps these days, its a craze. Alyson Shontel argues in Business Insider, that the mobile app as we know it doesn’t have much longer to live because mobile real estate is so limited. Its a really interesting argument. This reminds me of the news reader I use on the Ipad. Its called Pulse and the app brings together news feeds from any news service I am interested in – BBC, Agence France Presse, etc. The beauty of Pulse is I don’t need to load up the news app for each of the services I like to read. Maybe the future is already here. You can read her article here.

Finally, our friends over at Nextopia released the latest in their e-commerce infographics series at the end of October. We love it because it provides a nice visual to some of the stats in our “E-commerce in Canada is neither a Trick nor a Treat” article.


So as we end this recap we are always looking for feedback and comments. Send us yours! 

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