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Ecommerce Data Integration: What you may have missed in July


July has come and gone. The dog days of summer are upon us. July was a busy month at VL from a blogging perspective, although It seemed the first and second quarter sprints slowed down and people were taking a breather – vacations.

From the VL World

In the blogging world we published the third interview in our 7 Questions Series – Logistics. Alex Snyder the CEO of Propack gave us his perspective on the our 7 questions. You can read his perspective here. Alex followed Sylvain Perrier and Dan Cence. We also launched our 7 Questions Series for E-commerce in July, so stay tuned for articles from e-commerce experts around the world.

We recapped June and the IRCE show in the following article. Our third visit to IRCE now makes us veterans. Every year the show gets bigger and this speaks to the power of e-commerce in retailing. The international presence really surprised me this year, it was a major change.

Take a look at all VL’s resources

In July, we published two articles in our charting series. The first on the lack of integration in omnichannel retail. The critical trend is that “The shopping and buying experience, from the perspective of the customer (both B2B and B2C), if not already, will quickly become one that we expect to be seamless. As consumers we want a single lens that helps us find, evaluate and buy a product whether it be from a web site, from a tweet or from a store shelf. ” This gave us the analogy of ships colliding in the night and a retailer will either sink or survive. You can read the article here. We then examined the hype around e-commerce in Canada. What we uncovered was that despite huge gains and a lot of press, e-commerce is Canada is still in its infancy and Canadian retailers and etailers have a very long way to go. You can read the article here.

While we are on the topic of e-commerce in Canada. VL is proud to announce that we are a sponsor of Canada Post’s E-commerce Innovation Awards. The awards recognize the best online retailers in Canada. The awards ceremony and gala will be held on September 23rd in Toronto. We are proud to have partnered with Canada Post to support e-commerce in Canada.

From Around the Web

There was lots of activity around the web in July.

The first piece we found is actually not an article but rather an interview with the General Manager of Big Data at Sears Holdings. Ankur Gupta speaks about the omnichannel challenge Sears faced. “Consumers can buy online, pick up in-store, buy online in-store, or combine all of these channels together from their phone. They can actually go to our store and get items delivered to their car. The business idea is excellent – it brings all of the channels together and creates an integrated shopping experience, and convenience for the customer, and hopefully result in better business for our company.” You can listen to the interview here. We would love to know your thoughts.

The next article we found is again about omnichannel but this time from a marketing perspective. I especially liked this article by Daniel Newman because of the definition he provides for Omnichannel. He quotes Marketo Marketers now need to provide a seamless experience, regardless of channel or device. Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. They can access products and services by calling a company on the phone, by using an app on their mobile smartphone, or with a tablet, a laptop, or a desktop computer. Each piece of the consumer’s experience should be consistent and complementary.” This speaks to seamless integration across platforms that goes way beyond simple transactional data. You can read the article here.

We found a great infographic from WisePricer on a new phenomenon called webrooming. In bricks and mortar, retailers complained about people coming into the store checking out the goods and then going online to find the cheapest price for the same product. This was called show rooming.The same is now happening to online stores. The term webrooming has been coined.

Webrooming: Online Retail

Gartner released their Magic Quadrant for On-Premise Application Integration Suites this past month. The list is interesting in that the quadrant analysis leaves some notables, including Liaison, Open Text and IBM-Sterling off the quadrant. Not sure what the final criteria was but I do think they are notable omissions and they lead me to question the value of the quadrant. You can read the Gartner report here.

Finally, our friends over at NewEDI published a podcast with CEO of the Supplychain Shaman Lora Cecere who talked about the need for companies to connect, and collaborate. “As companies have outsourced more supply chain (50% of transportation; 30% of manufacturing), it’s imperative that we shorten the latency of communication between trading partners. But unfortunately today most of the interaction is in spreadsheets and the issue is that spreadsheets do not give us a system of reference”.

So as always let us know your thoughts. See you next month.