feature image, SaaS applications, hubspot, vl omni data integration

Beware the “Do Everything” SaaS Application: Lessons Your Business Can Learn From HubSpot

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There’s been (yet another) pivot in the SaaS-based applications: The decline of the ‘Do Everything’ SaaS application. We seem to be in the midst of another paradym shift. How digital and omnichannel businesses look at key solutions and solution providers, and how those solution providers are structuring their own businesses has quietly changed over the […]

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statement agency guest blog shopify plus integration the joy of retail

How Brands Can Rediscover the Joy of Retail with Shopify & Shopify Plus [Statement Agency guest post]

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How Brands Can Rediscover the Joy of Retail with Shopify & Shopify Plus Especially true for high growth and enterprise eCommerce brands, it’s difficult to hold onto the joy of online retail. Just keeping your store running from day to day can be a huge challenge, with everything from managing logistics to keeping your infrastructure […]

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DX3 Tradeshow VL OMNI and BlueLink ERP integrations, integrate and automate data movements between applications with VL OMNI SaaS platform.

Dx3 2017: What to Expect Among Canada’s Leaders in Technology, Digital Marketing and Retail

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It’s a DX3 time of year again! VL has a long history with Dx3, starting long, long ago in a time called “2013“. The Dx3 show itself has evolved significantly in the years between VL’s first appearance and the 2017 edition that opens its doors to the public once again this March 8th & 9th. Billed as “where […]

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Social Commerce & Social Media: How to leverage the biggest trend of 2017

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Late last month, I attended a webinar on 2017 Social Media Trends.   According to hosts Hootsuite, 2017 will be the year that decentralized marketing and social commerce will rule. Beyond the marketing and social media implications, we at VL see a deeper connection between Hootsuite’s predictions and a broader growing trend: more decentralized customer data […]

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The Evolution of the Virtual Logistics Brand vl omni data integration

VL: The Evolution of a Brand – The Reveal

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  Last week, we took a trip down memory lane. Visually reviewing all of VL’s logos since our start back in 1994, we let our audience in on a little secret: VL is rebranding again! From our logo to our official name change, We’re excited to officially introduce VL Inc.!  Keep scrolling for our updated branding infographic […]

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The Evolution of the Virtual Logistics Brand vl omni data integration

VL: The Evolution of a Brand

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  VL’s been around for a while. Starting in 1994 as a partnership between Co-Founders Robin H. Smith and Scott A. Beaver, VL has grown from a small startup focused on EDI integration into the customized omni-channel data integration solution provider we are today. And we’re proud of how far we’ve come! Being agile and […]

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VL virtual logistics inc logo

Charting Tuesday: Corporate Logos and EDI Integration

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  In a previous blog article we discussed the extensive re-branding project we undertook in 2013. Taking a deep dive into Why, How and What we do meant talking to customers and finding out what worked for them and what didn’t, as well as what they wanted from us as a business. During this branding […]

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Digital stick figures on podium 1st place 2nd place 3rd place

How To Turn Marketing Automation Into A Competitive Advantage

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Everyone’s looking for an edge. Especially in business, where the average ‘middle’ retailer is struggling hard against every day commodities and luxury items. What’s more is that omni-channel retailers have access to the same technologies and applications that could potentially give their businesses a competitive advantage. From CRMs, to Marketing Automation, to ERP software, there’s an affordable […]

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VL Presentation on improving customer experience and retention and why data integration is a game changer

[Presentation] How To Improve Customer Experience & Retention: Why Data Integration Is A Game Changer

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  As VL’s blog followers know, Virtual Logistics Inc. exhibited at the UK eCommerce Expo in London on Sept. 30 – Oct. 1, 2015. It was a great success in it’s own right! From the conversations we had at our stand and around the exhibition hall, it seems to us that the UK is in need and is […]

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workspace laptop with paper and pen

Ecommerce Websites by Marketing Agencies: Out With The Old

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  Just like the old days of basic websites costing $50,000 to custom-code, the days of building an ecommerce store into your website by your marketing agency are slowly fading into obscurity. Have you noticed? There was a time, not too long ago, where if you wanted to sell things online, you’d go and fork […]

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